Signature Cannabis Strain for Woodstock 50

Michael Lang, promoter of the legendary Woodstock festival in 1969, revealed he was planning to have a custom strain of cannabis for sale to tie in with his 50th-anniversary event.

While one show is taking place on the happening’s original site, Lang’s Woodstock 50 will take place in Watkins Glen, N.Y., Aug. 16-18. 


Billboard reports he was in talks with MedMen, “one of Southern California’s biggest dispensary operators, to discuss developing a signature cannabis strain for the festival.”

Company Profile:

The Woodstock Cannabis Company was formed by Woodstock Ventures to extend its iconic brand to the cannabis market. Its goal is to bring to market quality products that embody the values of Woodstock and which are produced in an environmentally sustainable way.


Woodstock Ventures is the successor to the producers of the legendary 1969 Woodstock Music & Art Fair and has produced the subsequent Woodstock Festivals. Woodstock Ventures is currently planning the celebrations for the 50th anniversary in 2019.


The company comprises two of the original producers, Michael Lang and Joel Rosenman, and the family of the third producer, John Roberts. Today, Woodstock Ventures creates events, projects, products and services which are consistent with Woodstock's values and supports causes and organizations that complement the brand's ethos.


For more information, please visit the official site of Woodstock Ventures at


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